ABOUT US.

About SmileLab. and its owner.

The Vision for SmileLab.

Hey! I'm Taela, a registered dental hygienist with a deep passion for dentistry and a genuine love for making people smile.

Over the years, my dedication to this profession has given me the knowledge to create something outside of the operatory—a clothing and accessories line designed specifically for dental professionals like myself. As a hygienist, I understand the demands of the job, and know how important it is to feel both comfortable and confident in what we wear every day; both in and out of our scrubs.

The mission is simple: to deliver stylish, high-quality apparel that supports the hardworking dental community, helping you look and feel your best from providing care to your patients, to just enjoying the company of loved ones on your days off. Just as we strive for excellence in every smile we care for, we aim to offer the same level of excellence in our clothing—because we know you deserve nothing less.

Thank you for joining me on this exciting journey, where comfort meets style & function.

CEO and Creative Director

Taelarae Russell, RDH

Taelarae is born and raised in Toronto, Ontario. She is a dental hygienist who specializes in orthodontics at 2 clinics in Toronto. Her passion for dentistry came early just after high school, getting certificates in both Dental Administration and Dental Assisting II at George Brown College, before finally settling into Dental Hygiene at Durham College. Although Taelarae has been in the dental field since 2013, she is a recent grad, getting her licence in March of 2022.
She has a love for all things dentistry and will proudly title herself a “dental nerd”, which is how SmileLab. started to be formed in late 2017. Only after being inspired by a friend in 2024, would she then fully commit to the business.